privacy policy.

IZI Beauty Ltd is a beauty ecommerce business operating in the UK.

This policy may also refer to "IZI Beauty" as, "we" or "us". This privacy policy sets out how IZI Beauty uses and protects any information that you provide to us when using our website and buying our products.

IZI Beauty is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website or interacting with us, then you can be assured that it will only be used in accordance with this privacy policy.

IZI Beauty may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

This policy is effective from 1st December 2022

Data Controller  

Parm Atwal-Uddin
IZI Beauty Ltd Granville House
Granville Road
Leicester LE1 7RU 

Why We Collect Your Personal Data 

For people visiting our website, customers purchasing products and enquiries we may collect data that allows us to: ‍

- Make our website and shopping experience more tailored for you
- Send out marketing or communications to you if you give your express consent
- Provide our products to you
- Manage any registered account(s) you hold with us
- Verify your identity
- Contact you for market research purposes so that we can provide a better service to you
- Manage delivery of our products to you.

We will only use your personal data where we have a lawful basis to use it. We will only use your data where it is necessary for us to perform our contract with you 

IZI Beauty May Collect the Following Information About You: 

- Your name, age range and gender
- Your contact details such as postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address,
- Your online browsing activities on our website
- Your password(s) When you make a purchase or place an order with us,
- Your payment card details
- Your reviews of our products
- Your subscription to newsletter
- Your registration for promotions
- Your requests for support
- Your communication and marketing preferences
- Your interests, preferences, feedback and survey responses
- Your location, such as postcode
- Your correspondence and communications with us Photographs of you were you may choose to provide them
- Other publicly available personal data, including anything which you have shared via a public platform (such as a Twitter feed or public Instagram or Facebook  page). 

The legal basis for this processing is our legitimate interests; monitoring and improving our website and services, complying with our duties and exercising our rights under a contract for the sale of goods to our customers and complying with any legal obligations for legal claims required by companies of the law. 

Providing Your Personal Data To Others 

We share your personal data with trusted third parties to allow us to provide our services to you. The data provided with the third parties is only the information they need to perform the service. The contracts in place with third parties ensure they only use your data for the purpose we specify to them and your privacy and security is adhered to. These trusted third parties include but are not limited to Shopify, Royal Mail, Paypal, Stripe and delivery couriers that are used to fulfil orders. 

We also use the payment providers Paypal, and Google pay, if customers select these options as a method of payment. Godaddy, Kalviyo, Mailchimp and Google Analytics for website hosting, website analytics using cookies and targeting and sending customer communications. Facebook, Instragram, Youtube, Twitter and Tiktok for social media which uses your interest to display products which may be of interest 

Customers outside of the UK 

If you are a non UK customer and you place an order on the website, you data will be accessed and processed in the UK by IZI beauty Ltd and the third parties listed. The hosting facilities for our website are situated in the USA with the provider Shopify. There should not be any transfer of data outside of this country.  


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. 

Links To Other Websites 

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. 

What About Cookies? What Are Cookies? 

We collect information about your use of our online services using cookies. Cookies are very small files that are sent by us to your computer or other device which we can access when you visit our site in future. Cookies help us remember who you are and other information about your visits. They can help display the information on a website in a way that matches your interests. Most major websites use cookies. For more information about how we use cookies, please read our cookie policy. 

Retaining And Deleting Personal Data 

We will retain your information for as long as is needed to ensure we comply with our legal obligations in relation to the retention and deletion of personal data. The data we hold would: 

- Normally personal data which will be retained for a minimum period of 2 years and a maximum period of 7 years following the date it was collated.

- In some instances it is not possible for us to specify in advance the timeframe for when your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria: 

On whether you are a customer or not. 

- Customer data supplied at time of purchasing items from IZI Beauty will be retained for a maximum of 7 years.

- Enquiry data will be held for longer if it is deemed that the prospect/customer is still interested in hearing from us. Or if they have unsubscribed, this is so that we can ensure they are excluded from communications.

- We may retain your personal data where such retention is necessary to comply with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another person. 

Your Rights And Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information in the following ways: 

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at or by managing your subscription from the emails we send you.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. 

You may ask us to provide you with any personal information we hold about you; it may be subject to:

the payment of a fee; and the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport plus a copy of a utility bill showing your current address).  

Our Details 

This website is owned and operated by IZI Beauty Limited.
This business is operated in the UK. You can contact us by email at 

Data Protection Officer 

Our Data Protection Officer contact details can be obtained by emailing